Like TikTok or Instagram Reels, YouTube Shorts is a short-form video-sharing platform that lets you watch and create short, catchy videos while connecting you to YouTube’s 2 billion users. Finally, in 2021, Shorts launched in North America, and brands were eager to understand how it fits into their social media strategy. While YouTube has been around since 2005, the app launched its short-form video offering in 2020 in India.

Users now come to social media for entertainment, and social media apps are quick to adapt to this change by incorporating short-form videos into their offerings. Audiences are served content based on the algorithm over updates from those they follow.Īt the heart of this shift is short-form video.

The social media landscape has shifted from social connection-driven feeds to content-driven ones. Please, Adam Mosseri, let us have this.Over the past few years, we have witnessed a change in how users interact with content. For serious creators, this means editing videos on third-party apps from companies like Adobe, which then enable the creator to share the same content across multiple platforms without worrying about watermarks.īut, as it stands now, you can still download a draft from Instagram Reels without a watermark. Instagram has explicitly stated that its algorithm will suppress content that has a watermark from another app. TikTok’s watermark has the creator’s handle on it, so if a viewer encounters the downloaded video on another app, they’ll be subtly directed back to TikTok - plus, the watermark bounces around the screen so that you can’t just crop a video to get rid of it.Īs Instagram Reels tries to compete with TikTok, the Meta-owned platform has taken things a step further. TikTok has functioned the same way for years, placing its recognizable red and blue watermark on any video downloaded from the app. When creators use a company’s technology to make a video, the platform wants to be credited as the source. This is rolling out over the next few weeks on desktop, and we plan to expand to mobile over the coming months.

We’ve added a watermark to the Shorts you download so your viewers can see that the content you’re sharing across platforms can be found on YouTube Shorts. If you’re a creator who downloads your Shorts from YouTube Studio to share across other platforms, you’ll now find a watermark added to your downloaded content.

Youtube shorts app download